For more than a decade, Edge Principals have helped numerous foundations and associations use strategic research to inform strategy. Our experience includes everything from issue advocacy, to social change campaigns, to membership development and retention efforts, to government-sponsored research to non-profits. In addition, we have client-side experience, giving us an even deeper understanding of the unique challenges that non-profits face.
Over the last few years, we have helped many non-profits take advantage of the power and reach of the Internet to grow their membership, encourage e-advocacy, and build organizational loyalty, as well as design better websites. We have also offered many groups more affordable online research solutions without sacrificing methodological rigor and quality.
Our areas of expertise in the non-profit arena include:
- Donor and membership development and retention
- Issue advocacy campaigns
- Organizational branding
- Positioning, messaging and language development
- Public awareness campaigns
- Name and logo design
- Online advocacy
- Strategic communications campaigns
- Website design and usability
Edge Research brings the latest techniques from corporate marketing research to its non-profit clients. Read this white paper to find out how we are using discrete choice modeling to help environmental organizations promote sustainability:
Applying Industry Leading Marketing Research Techniques to Questions of Conservation
The following case studies illustrate some of the work we have done for non-profits:
Creating a New Client Relationship: Assessing Needs, Establishing Priorities, Building Knowledge
Online Ad Testing Proves an Affordable and Efficient Alternative to Old Methodology
Repositioning a Destination Leads to Real Results
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