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Pam Loeb

Pam Loeb

Pam provides trusted counsel and custom marketing research for clients big and small. As a Principal at Edge, she works regularly with marquee brands to design studies and provide insights that drive their business – K¹² Inc., Kaiser Permanente, National 4-H Council, Cystic Fibrosis Foundation, U.S. Travel Association, the USO, and The Washington Post, to name a few. Pam also manages the firm’s Education and Health & Wellness practices.

While Pam enjoys working with corporations on their branding, messaging, advertising, and new product development, she is also passionate about helping non-profits with their unique challenges, including donor development and retention, public education, and advocacy. Over the last 20 years, she has managed hundreds of studies for NGOs and professional associations to improve their communications and public awareness efforts. Pam has co-authored and presented several public sector-wide studies examining the attitudes, values, and behaviors of charitable donors, which have been featured in The Wall Street Journal and USA Today.

Prior to joining Edge, Pam was Vice President and Executive Director of The Mellman Group where she provided senior analysis and managed the firm’s business operations. Pam’s clients included major non-profit organizations, government agencies, political candidates, and corporations, including United Airlines, the U.S. Department of State, Independent Sector, and World Wildlife Fund. Pam began her market research career at Greenberg-Lake: The Analysis Group, which provided research and strategy to political candidates and non-profit organizations.

Pam and her family live in Baltimore, Maryland, where she is involved in a variety of civic organizations, including Any Given Child (a joint venture between the Baltimore City Public Schools and the Kennedy Center), Enoch Pratt Free Library, and Friends School of Baltimore, where she serves on the Board of Trustees.