Reactive Giving
Understanding the Surge in Cause-Related Giving
The Atlantic
High School Is Becoming a Cesspool of Sexually Explicit Deepfakes AI-Generated Child-Sexual-Abuse Images Are Flooding the Web The Center for Democracy and Technology, a nonprofit that advocates for digital rights and privacy, released a report on the alarming prevalence of nonconsensual intimate imagery (or NCII) in American schools. In the past school year, the center’s […]
Embrace the future of fundraising
One-third of Gen Z supporters say they plan to increase their giving this year. Are you ready to welcome them to the table? Combining strong survey data from 1000+ Gen Zers and hundreds of nonprofit pros with powerful first-person insights, our latest report from the Blackbaud Institute delves into the data to reveal key Gen […]
Disabled Veterans and employers: moving from surviving to thriving
As veterans navigate the often difficult path to civilian employment after service, they also are often managing unique needs if they have a disability. Voya Cares and Easterseals commissioned Edge Research to conduct an original research study that looks beyond efforts to hire veterans to better understand what it means to support veterans with disabilities […]
Edge Research and Seachange Strategies
Edge Research and Seachange Strategies just completed a study of nearly 6,000 midlevel donors from 36 nonprofit organizations: The Missing Middle Part Four. In this report, you will hear directly from the donors themselves as they share what motivates them to give, what keeps them engaged, and what might encourage them to increase their support. Download the […]
Helping Crack the Code: A Playbook for Educators, Service Providers, & Advocates
Edge Research is honored to be a part of the important work that the Oak Foundation and Learning Heroes are doing to help parents of children with learning differences “crack the code.” Learning Heroes and the Oak Foundation developed a playbook: Helping Crack the Code: A Playbook for Educators, Service Providers & Advocates, designed to help stakeholders communicate about […]
The 2022 Giving Experience Research Study
Five years ago, OneCause partnered with Edge on its first “social donor” study examining the giving experience of social donors who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days. The second iteration of the study was released in 2021 and focused on social donor behavior during the pandemic. This year’s study captures the […]
New Research on Donor Expectations vs. their Experience
We recently collaborated with Blackbaud Institute to better understand how giving has changed over the last 18 months, and what non-profit organizations should do moving forward to improve supporter engagement. The study can be found here: https://institute.blackbaud.com/tippingpoint/ Read press coverage of the study at … Chronicle of Philanthropy, Emily Haynes Want to Keep Your New Pandemic Donors? Listen to […]
New Study Shows Growth of Younger and More Diverse Membership and Focuses on Building the Next Normal
Edge recently worked with OneCause on a survey of over 1,000 social donors–those who give through fundraising We recently collaborated with Community Brands on their annual study among professional association members and staff, spotlighting the latest trends impacting associations. Download the full white paper
Social Giving Research Study
Edge recently worked with OneCause on a survey of over 1,000 social donors–those who give through fundraising events, runs, walks, and rides, or online for challenges, occasions, or giving days. The study highlighted changes in who is giving and how much they give, what’s most important to donors when deciding to donate, and how virtual […]
