Gayle has more than 15 years of experience in marketing research serving a diverse client base from the financial services and telecom sectors to healthcare, non-profits, and government agencies. She has continuing relationships with The Hartford, Kaiser Permanente, the National Institute of Standards and Technology (NIST), and The Nature Conservancy, among others.
A good listener, Gayle is well suited to adapting client business questions and challenges into a comprehensive research plan geared to yield meaningful insights and inform decision-making. One of her strengths is taking large amounts of data collected from diverse audiences, customer groups, or geographies and connecting the dots to tell a data-driven story that can be used to shape strategy and be absorbed at many levels within an organization.
Gayle’s specialties include customer and member retention, advertising tracking, product optimization and pricing, brand development and positioning, and message alignment. Also experienced in qualitative research, Gayle has conducted countless in-depth interviews and focus groups. She has completed moderator training coursework with RIVA Market Research.
Prior to joining Edge, Gayle was Senior Consultant with The Strategis Group, a telecommunications research firm serving the broadband, wireless, and Internet industries. She laid the foundation of her career as a researcher in the financial services practice of Opinion Research Corporation in Princeton, New Jersey.
Gayle is an avid runner and lives in Washington, D.C.