New Research on Donor Expectations vs. their Experience

We recently collaborated with Blackbaud Institute to better understand how giving has changed over the last 18 months, and what non-profit organizations should do moving forward to improve supporter engagement. The study can be found here: https://institute.blackbaud.com/tippingpoint/ Read press coverage of the study at … Chronicle of Philanthropy, Emily Haynes   Want to Keep Your New Pandemic Donors? Listen to […]

Social Giving Research Study

Edge recently worked with OneCause on a survey of over 1,000 social donors–those who give through fundraising events, runs, walks, and rides, or online for challenges, occasions, or giving days. The study highlighted changes in who is giving and how much they give, what’s most important to donors when deciding to donate, and how virtual […]