From the price of a haircut in New Jersey, to the best company name in Germany to decision drivers for wire rope in China, we’ve collaborated on a wide range of research assignments with Edge. And the Edge team has always delivered insightful learning. Edge continues to be my go-to research partner for one simple reason: whenever I ask for help with a project, the response is always “sure… but first what’s the client trying to figure out?” They always start with objectives and then they think about the optimal methodology. Never the other way around. The Edge approach ensures that we’re always able to deliver on what the client really needs to know.
22 May 2014