Five years ago, OneCause partnered with Edge on its first “social donor” study examining the giving experience of social donors who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days. The second iteration of the study was released in 2021 and focused on social donor behavior during the pandemic. This year’s study captures the evolving expectations, generosity motivators, giving patterns, and future intentions of over 1,000 social donors — and this year, we looked back across five years of social donor data to examine how these have changed.
The link to the study is here: https://www.onecause.com/ebook/the-2022-giving-experience-study/
And reported in several publications: