Revealing 
Data-Driven 
Stories

Our Services

We help clients of all sizes uncover the insights needed to make their products and programs successful. Let us design the right approach for you.

Immersion Sessions

Edge Research begins every client engagement by facilitating a kickoff meeting to understand your organization, the research objectives, and how the data will be used. We want to know where you’ve been and where you need to go.

Qualitative Research

We believe qualitative research  is critical to answering your questions. Edge Research offers a range of traditional and innovative methods designed to reveal the rational and emotional factors that influence people’s hearts and minds.

Quantitative Research

Edge Research customizes survey design and methodologies to work for you. Our goal is to collect actionable data and connect it to clear next steps that drive your organization and marketing strategy forward.

Trade-off Analysis

Edge Research uses various trade-off methodologies, including MaxDiff, conjoint, and chip allocation exercises to hone in on audience priorities and preferences.

Data Dashboards

Data dashboards are powerful tools combining real-time data integration, eye-catching visualizations, and the flexibility to drill down and run customized data queries.

Consumer Segmentation

A good segmentation accesses the market opportunity, directs marketing and communications with key messages and touchpoints, and can be referenced over several years as a compass to guide future decision-making.

Point Sessions: Ideation & Strategy Workshops

You’ve gained meaningful insights from research, but how do you turn the insights into action? Edge Research facilitates Point Sessions that guide and empower your team to develop a roadmap and implementation strategy informed by research.

Immersion Sessions

Edge Research begins every client engagement by facilitating a kickoff meeting to understand your organization, the research objectives, and how the data will be used. We want to know where you’ve been and where you need to go.

Qualitative Research

We believe qualitative research  is critical to answering your questions. Edge Research offers a range of traditional and innovative methods designed to reveal the rational and emotional factors that influence people’s hearts and minds.

Quantitative Research

Edge Research customizes survey design and methodologies to work for you. Our goal is to collect actionable data and connect it to clear next steps that drive your organization and marketing strategy forward.

Trade-off Analysis

Edge Research uses various trade-off methodologies, including MaxDiff, conjoint, and chip allocation exercises to hone in on audience priorities and preferences.

Data Dashboards

Data dashboards are powerful tools combining real-time data integration, eye-catching visualizations, and the flexibility to drill down and run customized data queries.

Consumer Segmentation

A good segmentation accesses the market opportunity, directs marketing and communications with key messages and touchpoints, and can be referenced over several years as a compass to guide future decision-making.

Point Sessions: Ideation & Strategy Workshops

You’ve gained meaningful insights from research, but how do you turn the insights into action? Edge Research facilitates Point Sessions that guide and empower your team to develop a roadmap and implementation strategy informed by research.

Our Mission

Edge Research strives to be a trusted partner to organizations that need to make critical decisions. Using wisdom, experience, innovation, and creativity, we tell data driven stories that enable our clients’ success. 

Let’s Get in Touch