Revealing
Data-Driven
Stories
Our Services
Immersion Sessions
Edge Research begins every client engagement by facilitating a kickoff meeting to understand your organization, the research objectives, and how the data will be used. We want to know where you’ve been and where you need to go.
Qualitative Research
We believe qualitative research is critical to answering your questions. Edge Research offers a range of traditional and innovative methods designed to reveal the rational and emotional factors that influence people’s hearts and minds.
Quantitative Research
Edge Research customizes survey design and methodologies to work for you. Our goal is to collect actionable data and connect it to clear next steps that drive your organization and marketing strategy forward.
Trade-off Analysis
Edge Research uses various trade-off methodologies, including MaxDiff, conjoint, and chip allocation exercises to hone in on audience priorities and preferences.
Data Dashboards
Data dashboards are powerful tools combining real-time data integration, eye-catching visualizations, and the flexibility to drill down and run customized data queries.
Consumer Segmentation
A good segmentation accesses the market opportunity, directs marketing and communications with key messages and touchpoints, and can be referenced over several years as a compass to guide future decision-making.
Point Sessions: Ideation & Strategy Workshops
You’ve gained meaningful insights from research, but how do you turn the insights into action? Edge Research facilitates Point Sessions that guide and empower your team to develop a roadmap and implementation strategy informed by research.
Immersion Sessions
Edge Research begins every client engagement by facilitating a kickoff meeting to understand your organization, the research objectives, and how the data will be used. We want to know where you’ve been and where you need to go.
Qualitative Research
We believe qualitative research is critical to answering your questions. Edge Research offers a range of traditional and innovative methods designed to reveal the rational and emotional factors that influence people’s hearts and minds.
Quantitative Research
Edge Research customizes survey design and methodologies to work for you. Our goal is to collect actionable data and connect it to clear next steps that drive your organization and marketing strategy forward.
Trade-off Analysis
Edge Research uses various trade-off methodologies, including MaxDiff, conjoint, and chip allocation exercises to hone in on audience priorities and preferences.
Data Dashboards
Data dashboards are powerful tools combining real-time data integration, eye-catching visualizations, and the flexibility to drill down and run customized data queries.
Consumer Segmentation
A good segmentation accesses the market opportunity, directs marketing and communications with key messages and touchpoints, and can be referenced over several years as a compass to guide future decision-making.
Point Sessions: Ideation & Strategy Workshops
You’ve gained meaningful insights from research, but how do you turn the insights into action? Edge Research facilitates Point Sessions that guide and empower your team to develop a roadmap and implementation strategy informed by research.
Our Mission
Edge Research strives to be a trusted partner to organizations that need to make critical decisions. Using wisdom, experience, innovation, and creativity, we tell data driven stories that enable our clients’ success.
